Paper weight
Paper weight in gsm and in American basis weights, with the conversion and the trap it contains.
80 lb paper is two different papers
80 lb text is 118 gsm. 80 lb cover is 216 gsm. One is a brochure page and the other is a business card, and they are 1.83 times apart in weight while carrying the same number on the label.
The reason is that an American basis weight is the weight of 500 sheets at that grade's basis size, and the basis sizes are different: bond is measured at 17 × 22 inches, text at 25 × 38, cover at 20 × 26. Five hundred sheets of a bigger sheet weigh more for the same paper, so the number goes up without the paper changing. A pound figure means nothing without its grade.
GSM has no such problem. It is grams per square metre — one number, no grade, no basis size, the same everywhere. If you are specifying paper and have the choice, specify gsm.
GSM to pounds, every grade
| gsm | Bond | Text | Cover | Index | Tag | Bristol | Typical use |
|---|---|---|---|---|---|---|---|
| 60 | 16 lb | 41 lb | 22 lb | 33 lb | 37 lb | 27 lb | Thin book paper and economy copier stock |
| 70 | 19 lb | 47 lb | 26 lb | 39 lb | 43 lb | 32 lb | Budget office paper and mass-market paperback pages |
| 75 | 20 lb | 51 lb | 28 lb | 41 lb | 46 lb | 34 lb | The North American office default, sold as 20 lb bond |
| 80 | 21 lb | 54 lb | 30 lb | 44 lb | 49 lb | 36 lb | The world standard for office paper |
| 90 | 24 lb | 61 lb | 33 lb | 50 lb | 55 lb | 41 lb | A step up from copier paper, used for letterheads and documents meant to be handed over rather than filed |
| 100 | 27 lb | 68 lb | 37 lb | 55 lb | 61 lb | 46 lb | Quality stationery and the inner pages of good brochures |
| 120 | 32 lb | 81 lb | 44 lb | 66 lb | 74 lb | 55 lb | Heavy letterhead and single-sheet flyers |
| 150 | 40 lb | 101 lb | 55 lb | 83 lb | 92 lb | 68 lb | Poster and flyer weight |
| 170 | 45 lb | 115 lb | 63 lb | 94 lb | 104 lb | 78 lb | Magazine covers and premium flyers |
| 200 | 53 lb | 135 lb | 74 lb | 111 lb | 123 lb | 91 lb | Light card for folders, presentation covers and the thinner end of postcards |
| 250 | 66 lb | 169 lb | 92 lb | 138 lb | 154 lb | 114 lb | Postcard and invitation weight, and the minimum most printers accept for anything posted without an envelope |
| 300 | 80 lb | 203 lb | 111 lb | 166 lb | 184 lb | 137 lb | The standard business card weight, and the usual choice for premium invitations |
| 350 | 93 lb | 236 lb | 129 lb | 194 lb | 215 lb | 160 lb | Heavy business cards, tags and light packaging |
Greyed figures are outside the range that grade is sold in — the arithmetic holds, but nobody makes 203 lb text paper.
The basis sizes
| Grade | Basis size | 500 sheets | What it is |
|---|---|---|---|
| Bond / Writing | 17 × 22 in | 120.6 m² | Office copier paper, letterheads and business stationery. |
| Text / Book | 25 × 38 in | 306.5 m² | Book pages, brochures, magazine interiors and flyers. |
| Cover | 20 × 26 in | 167.7 m² | Business cards, book covers, postcards and folders. |
| Index | 25.5 × 30.5 in | 250.9 m² | Index cards, tabbed dividers and stiff record cards. |
| Tag | 24 × 36 in | 278.7 m² | Tags, tickets and hanging labels. |
| Bristol | 22.5 × 28.5 in | 206.9 m² | Drawing board, presentation card and heavy stock. |
Common weights by grade
Bond / Writing — 16 lb (60 gsm) · 20 lb (75 gsm) · 24 lb (90 gsm) · 28 lb (105 gsm) · 32 lb (120 gsm) · 36 lb (135 gsm)
Text / Book — 50 lb (74 gsm) · 60 lb (89 gsm) · 70 lb (104 gsm) · 80 lb (118 gsm) · 100 lb (148 gsm)
Cover — 65 lb (176 gsm) · 80 lb (216 gsm) · 100 lb (270 gsm) · 130 lb (352 gsm)
Index — 90 lb (163 gsm) · 110 lb (199 gsm) · 140 lb (253 gsm)
Tag — 100 lb (163 gsm) · 125 lb (203 gsm) · 150 lb (244 gsm)
Weight is not thickness
Two sheets at the same gsm can differ noticeably in thickness, because gsm measures mass and thickness depends on how much air is in the sheet. An uncoated bulky stock is thicker than a compressed glossy one at the same weight — sometimes by half again. Printers quote thickness separately, in microns or in points, and a paper specified only by gsm can still arrive feeling wrong.