#E11D48 color
The swatch above shows #E11D48 with its hex code written on it in white and in black, so you can see which of the two is legible before reading the measured ratios below.
#E11D48 is a medium, vivid red, closest to the CSS named color crimson (#DC143C).
It is also a Tailwind CSS default: rose-600. That means you can write bg-rose-600 or text-rose-600 directly, with no arbitrary-value brackets and no entry in your theme config.
Color values
| HEX | #E11D48 |
| RGB | rgb(225, 29, 72) |
| HSL | hsl(347, 77%, 50%) |
| CMYK | cmyk(0%, 87%, 68%, 12%) |
| Decimal | 14753096 |
| CSS | color: #E11D48; |
| Android | 0xFFE11D48 |
| Swift | UIColor(red: 0.882, green: 0.114, blue: 0.282, alpha: 1) |
Accessibility and contrast
| White text on #E11D48 | 4.70:1 — AA pass · AA large pass · AAA fail |
| Black text on #E11D48 | 4.47:1 — AA fail · AA large pass · AAA fail |
| Recommended text color | white |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #E11D48
Each swatch keeps the hue and saturation of #E11D48 and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #E11D48
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #E11D48 in code
/* CSS */
.element { color: #E11D48; background-color: #E11D48; }
.element { color: rgb(225 29 72); }
.element { color: hsl(347 77% 50%); }
/* Tailwind */
<div class="bg-rose-600 text-white">
/* SCSS variable */
$brand: #E11D48;Frequently asked questions
What color is #E11D48?
#E11D48 is a medium, vivid red. Its hue sits at 347° on the color wheel, with 77% saturation and 50% lightness.
What is #E11D48 in RGB?
#E11D48 converts to rgb(225, 29, 72) — 225 red, 29 green and 72 blue.
What is #E11D48 in CMYK?
Approximately cmyk(0%, 87%, 68%, 12%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #E11D48 be white or black?
White gives the better contrast ratio (4.70:1 versus 4.47:1).
What is the complementary color of #E11D48?
#1DE2B7 — the hue directly opposite #E11D48 on the color wheel.