#701A75 color
The swatch above shows #701A75 with its hex code written on it in white and in black, so you can see which of the two is legible before reading the measured ratios below.
#701A75 is a dark, moderately saturated magenta, closest to the CSS named color purple (#800080).
It is also a Tailwind CSS default: fuchsia-900. That means you can write bg-fuchsia-900 or text-fuchsia-900 directly, with no arbitrary-value brackets and no entry in your theme config.
Color values
| HEX | #701A75 |
| RGB | rgb(112, 26, 117) |
| HSL | hsl(297, 64%, 28%) |
| CMYK | cmyk(4%, 78%, 0%, 54%) |
| Decimal | 7346805 |
| CSS | color: #701A75; |
| Android | 0xFF701A75 |
| Swift | UIColor(red: 0.439, green: 0.102, blue: 0.459, alpha: 1) |
Accessibility and contrast
| White text on #701A75 | 10.03:1 — AA pass · AA large pass · AAA pass |
| Black text on #701A75 | 2.09:1 — AA fail · AA large fail · AAA fail |
| Recommended text color | white |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #701A75
Each swatch keeps the hue and saturation of #701A75 and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #701A75
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #701A75 in code
/* CSS */
.element { color: #701A75; background-color: #701A75; }
.element { color: rgb(112 26 117); }
.element { color: hsl(297 64% 28%); }
/* Tailwind */
<div class="bg-fuchsia-900 text-white">
/* SCSS variable */
$brand: #701A75;Frequently asked questions
What color is #701A75?
#701A75 is a dark, moderately saturated magenta. Its hue sits at 297° on the color wheel, with 64% saturation and 28% lightness.
What is #701A75 in RGB?
#701A75 converts to rgb(112, 26, 117) — 112 red, 26 green and 117 blue.
What is #701A75 in CMYK?
Approximately cmyk(4%, 78%, 0%, 54%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #701A75 be white or black?
White gives the better contrast ratio (10.03:1 versus 2.09:1).
What is the complementary color of #701A75?
#1E751A — the hue directly opposite #701A75 on the color wheel.