#431407 color
The swatch above shows #431407 with its hex code written on it in white and in black, so you can see which of the two is legible before reading the measured ratios below.
#431407 is a very dark, vivid red, closest to the CSS named color maroon (#800000).
It is also a Tailwind CSS default: orange-950. That means you can write bg-orange-950 or text-orange-950 directly, with no arbitrary-value brackets and no entry in your theme config.
Color values
| HEX | #431407 |
| RGB | rgb(67, 20, 7) |
| HSL | hsl(13, 81%, 15%) |
| CMYK | cmyk(0%, 70%, 90%, 74%) |
| Decimal | 4396039 |
| CSS | color: #431407; |
| Android | 0xFF431407 |
| Swift | UIColor(red: 0.263, green: 0.078, blue: 0.027, alpha: 1) |
Accessibility and contrast
| White text on #431407 | 15.65:1 — AA pass · AA large pass · AAA pass |
| Black text on #431407 | 1.34:1 — AA fail · AA large fail · AAA fail |
| Recommended text color | white |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #431407
Each swatch keeps the hue and saturation of #431407 and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #431407
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #431407 in code
/* CSS */
.element { color: #431407; background-color: #431407; }
.element { color: rgb(67 20 7); }
.element { color: hsl(13 81% 15%); }
/* Tailwind */
<div class="bg-orange-950 text-white">
/* SCSS variable */
$brand: #431407;Frequently asked questions
What color is #431407?
#431407 is a very dark, vivid red. Its hue sits at 13° on the color wheel, with 81% saturation and 15% lightness.
What is #431407 in RGB?
#431407 converts to rgb(67, 20, 7) — 67 red, 20 green and 7 blue.
What is #431407 in CMYK?
Approximately cmyk(0%, 70%, 90%, 74%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #431407 be white or black?
White gives the better contrast ratio (15.65:1 versus 1.34:1).
What is the complementary color of #431407?
#073845 — the hue directly opposite #431407 on the color wheel.