#737373 color
#737373 is a medium, desaturated grey, closest to the CSS named color dimgray (#696969).
Color values
| HEX | #737373 |
| RGB | rgb(115, 115, 115) |
| HSL | hsl(0, 0%, 45%) |
| CMYK | cmyk(0%, 0%, 0%, 55%) |
| Decimal | 7566195 |
| CSS | color: #737373; |
| Android | 0xFF737373 |
| Swift | UIColor(red: 0.451, green: 0.451, blue: 0.451, alpha: 1) |
Accessibility and contrast
| White text on #737373 | 4.74:1 — AA pass · AA large pass · AAA fail |
| Black text on #737373 | 4.43:1 — AA fail · AA large pass · AAA fail |
| Recommended text color | white |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #737373
Each swatch keeps the hue and saturation of #737373 and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #737373
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #737373 in code
/* CSS */
.element { color: #737373; background-color: #737373; }
.element { color: rgb(115 115 115); }
.element { color: hsl(0 0% 45%); }
/* Tailwind arbitrary value */
<div class="bg-[#737373] text-white">
/* SCSS variable */
$brand: #737373;Frequently asked questions
What color is #737373?
#737373 is a medium, desaturated grey. Its hue sits at 0° on the color wheel, with 0% saturation and 45% lightness.
What is #737373 in RGB?
#737373 converts to rgb(115, 115, 115) — 115 red, 115 green and 115 blue.
What is #737373 in CMYK?
Approximately cmyk(0%, 0%, 0%, 55%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #737373 be white or black?
White gives the better contrast ratio (4.74:1 versus 4.43:1).
What is the complementary color of #737373?
#737373 — the hue directly opposite #737373 on the color wheel.