#704E43 color
#704E43 is a dark, muted red, closest to the CSS named color saddlebrown (#8B4513).
Color values
| HEX | #704E43 |
| RGB | rgb(112, 78, 67) |
| HSL | hsl(15, 25%, 35%) |
| CMYK | cmyk(0%, 30%, 40%, 56%) |
| Decimal | 7360067 |
| CSS | color: #704E43; |
| Android | 0xFF704E43 |
| Swift | UIColor(red: 0.439, green: 0.306, blue: 0.263, alpha: 1) |
Accessibility and contrast
| White text on #704E43 | 7.34:1 — AA pass · AA large pass · AAA pass |
| Black text on #704E43 | 2.86:1 — AA fail · AA large fail · AAA fail |
| Recommended text color | white |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #704E43
Each swatch keeps the hue and saturation of #704E43 and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #704E43
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #704E43 in code
/* CSS */
.element { color: #704E43; background-color: #704E43; }
.element { color: rgb(112 78 67); }
.element { color: hsl(15 25% 35%); }
/* Tailwind arbitrary value */
<div class="bg-[#704E43] text-white">
/* SCSS variable */
$brand: #704E43;Frequently asked questions
What color is #704E43?
#704E43 is a dark, muted red. Its hue sits at 15° on the color wheel, with 25% saturation and 35% lightness.
What is #704E43 in RGB?
#704E43 converts to rgb(112, 78, 67) — 112 red, 78 green and 67 blue.
What is #704E43 in CMYK?
Approximately cmyk(0%, 30%, 40%, 56%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #704E43 be white or black?
White gives the better contrast ratio (7.34:1 versus 2.86:1).
What is the complementary color of #704E43?
#436470 — the hue directly opposite #704E43 on the color wheel.