#704370 color
#704370 is a dark, muted magenta, closest to the CSS named color rebeccapurple (#663399).
Color values
| HEX | #704370 |
| RGB | rgb(112, 67, 112) |
| HSL | hsl(300, 25%, 35%) |
| CMYK | cmyk(0%, 40%, 0%, 56%) |
| Decimal | 7357296 |
| CSS | color: #704370; |
| Android | 0xFF704370 |
| Swift | UIColor(red: 0.439, green: 0.263, blue: 0.439, alpha: 1) |
Accessibility and contrast
| White text on #704370 | 7.70:1 — AA pass · AA large pass · AAA pass |
| Black text on #704370 | 2.73:1 — AA fail · AA large fail · AAA fail |
| Recommended text color | white |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #704370
Each swatch keeps the hue and saturation of #704370 and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #704370
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #704370 in code
/* CSS */
.element { color: #704370; background-color: #704370; }
.element { color: rgb(112 67 112); }
.element { color: hsl(300 25% 35%); }
/* Tailwind arbitrary value */
<div class="bg-[#704370] text-white">
/* SCSS variable */
$brand: #704370;Frequently asked questions
What color is #704370?
#704370 is a dark, muted magenta. Its hue sits at 300° on the color wheel, with 25% saturation and 35% lightness.
What is #704370 in RGB?
#704370 converts to rgb(112, 67, 112) — 112 red, 67 green and 112 blue.
What is #704370 in CMYK?
Approximately cmyk(0%, 40%, 0%, 56%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #704370 be white or black?
White gives the better contrast ratio (7.70:1 versus 2.73:1).
What is the complementary color of #704370?
#437043 — the hue directly opposite #704370 on the color wheel.