#E699FF color
#E699FF is a very light, vivid violet, closest to the CSS named color plum (#DDA0DD).
Color values
| HEX | #E699FF |
| RGB | rgb(230, 153, 255) |
| HSL | hsl(285, 100%, 80%) |
| CMYK | cmyk(10%, 40%, 0%, 0%) |
| Decimal | 15112703 |
| CSS | color: #E699FF; |
| Android | 0xFFE699FF |
| Swift | UIColor(red: 0.902, green: 0.600, blue: 1.000, alpha: 1) |
Accessibility and contrast
| White text on #E699FF | 2.03:1 — AA fail · AA large fail · AAA fail |
| Black text on #E699FF | 10.37:1 — AA pass · AA large pass · AAA pass |
| Recommended text color | black |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #E699FF
Each swatch keeps the hue and saturation of #E699FF and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #E699FF
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #E699FF in code
/* CSS */
.element { color: #E699FF; background-color: #E699FF; }
.element { color: rgb(230 153 255); }
.element { color: hsl(285 100% 80%); }
/* Tailwind arbitrary value */
<div class="bg-[#E699FF] text-black">
/* SCSS variable */
$brand: #E699FF;Frequently asked questions
What color is #E699FF?
#E699FF is a very light, vivid violet. Its hue sits at 285° on the color wheel, with 100% saturation and 80% lightness.
What is #E699FF in RGB?
#E699FF converts to rgb(230, 153, 255) — 230 red, 153 green and 255 blue.
What is #E699FF in CMYK?
Approximately cmyk(10%, 40%, 0%, 0%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #E699FF be white or black?
Black gives the better contrast ratio (10.37:1 versus 2.03:1).
What is the complementary color of #E699FF?
#B3FF99 — the hue directly opposite #E699FF on the color wheel.