#E60023 color
#E60023 is a medium, vivid red, closest to the CSS named color red (#FF0000).
Color values
| HEX | #E60023 |
| RGB | rgb(230, 0, 35) |
| HSL | hsl(351, 100%, 45%) |
| CMYK | cmyk(0%, 100%, 85%, 10%) |
| Decimal | 15073315 |
| CSS | color: #E60023; |
| Android | 0xFFE60023 |
| Swift | UIColor(red: 0.902, green: 0.000, blue: 0.137, alpha: 1) |
Accessibility and contrast
| White text on #E60023 | 4.78:1 — AA pass · AA large pass · AAA fail |
| Black text on #E60023 | 4.39:1 — AA fail · AA large pass · AAA fail |
| Recommended text color | white |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #E60023
Each swatch keeps the hue and saturation of #E60023 and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #E60023
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #E60023 in code
/* CSS */
.element { color: #E60023; background-color: #E60023; }
.element { color: rgb(230 0 35); }
.element { color: hsl(351 100% 45%); }
/* Tailwind arbitrary value */
<div class="bg-[#E60023] text-white">
/* SCSS variable */
$brand: #E60023;Frequently asked questions
What color is #E60023?
#E60023 is a medium, vivid red. Its hue sits at 351° on the color wheel, with 100% saturation and 45% lightness.
What is #E60023 in RGB?
#E60023 converts to rgb(230, 0, 35) — 230 red, 0 green and 35 blue.
What is #E60023 in CMYK?
Approximately cmyk(0%, 100%, 85%, 10%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #E60023 be white or black?
White gives the better contrast ratio (4.78:1 versus 4.39:1).
What is the complementary color of #E60023?
#00E6C3 — the hue directly opposite #E60023 on the color wheel.