#66004D color
#66004D is a dark, vivid magenta, closest to the CSS named color purple (#800080).
Color values
| HEX | #66004D |
| RGB | rgb(102, 0, 77) |
| HSL | hsl(315, 100%, 20%) |
| CMYK | cmyk(0%, 100%, 25%, 60%) |
| Decimal | 6684749 |
| CSS | color: #66004D; |
| Android | 0xFF66004D |
| Swift | UIColor(red: 0.400, green: 0.000, blue: 0.302, alpha: 1) |
Accessibility and contrast
| White text on #66004D | 12.56:1 — AA pass · AA large pass · AAA pass |
| Black text on #66004D | 1.67:1 — AA fail · AA large fail · AAA fail |
| Recommended text color | white |
WCAG 2.1 asks for at least 4.5:1 for body text and 3:1 for large text (18 pt, or 14 pt bold).
Tints and shades of #66004D
Each swatch keeps the hue and saturation of #66004D and varies only lightness — the quickest way to build a usable scale from a single brand color.
Colors that go with #66004D
Harmonies generated by rotating the hue on the color wheel while holding saturation and lightness constant.
Using #66004D in code
/* CSS */
.element { color: #66004D; background-color: #66004D; }
.element { color: rgb(102 0 77); }
.element { color: hsl(315 100% 20%); }
/* Tailwind arbitrary value */
<div class="bg-[#66004D] text-white">
/* SCSS variable */
$brand: #66004D;Frequently asked questions
What color is #66004D?
#66004D is a dark, vivid magenta. Its hue sits at 315° on the color wheel, with 100% saturation and 20% lightness.
What is #66004D in RGB?
#66004D converts to rgb(102, 0, 77) — 102 red, 0 green and 77 blue.
What is #66004D in CMYK?
Approximately cmyk(0%, 100%, 25%, 60%). Print output depends on the ICC profile of the press and paper, so treat this as a starting point rather than an exact match.
Should text on #66004D be white or black?
White gives the better contrast ratio (12.56:1 versus 1.67:1).
What is the complementary color of #66004D?
#00661A — the hue directly opposite #66004D on the color wheel.